Melbourne-based independent Fashion Designer and Visual Artist; Samantha Lentini birthed her self-titled brand from her strong passion to create - with the sole intent to inspire and assist others to look and feel their best selves via the power of dress. 

A never-dying love for design and creativity has been inbuilt within her aesthetic from a young age; having been both designing and creating garments since the age of 9.

With a Bachelor of Design (Fashion) under her belt (pun intended), and having worked as a Personal Stylist within womens’ fashion for over 7 years whilst simultaneously developing her self-taught skills as a Visual Artist, Samantha founded her brand in October 2018, focusing initially on her bespoke Made-To-Measure service and commissioned-based artwork, before constructing her first Ready-To-Wear collection; ‘Curated' and her first series of artworks: ‘Line’.  

Her philosophy is simple; to evoke the strong, fun and feminine within her consumers. Samantha enters the Australian Fashion Industry offering a refreshing point of view to the concept of statement dressing; using her keen eye for statement fabrics, timeless silhouettes whilst always keeping personal comfort at the forefront. 

Since conception, Samantha has dressed over 50 clientele in her custom designs, and has her works of original art hanging in countless homes across the globe.